[GALAXY Note 10.1] James Franco, the ultimate multitasker

The Ultimate Multi-Tasker

Client: Samsung
Format: Long Form Commercial/Social Media
493 Million Impressions


The Ultimate Multi-Tasker

SXM secured and negotiated key talent and produced a long-form Samsung Commercial celebrating the launch of Samsung’s latest tablet. James Franco both directed and starred in The Ultimate Multitasker. The commercial was covered in global press outlets around the world, delivering 493 million impressions for Samsung. The Ultimate Multitasker continues to be viewed and written about worldwide.

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