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The Photographer

Client: Samsung
Format: Long Form Commercial/Social Media
472 Million Impressions

[GALAXY Camera] James Franco, the photographer
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The Photographer

SXM secured and negotiated key talent and produced this long-form Samsung Commercial celebrating the launch of Samsung’s latest camera. James Franco both directed and starred in The Photographer. The commercial was covered in global press outlets around the world, delivering 472 million impressions for Samsung. The Photographer continues to be viewed and written about worldwide.