Format: Social Media/Branded Ent Campaign
4.3 Billion Impressions
SOS Island is an innovative social media reality series, and one of the first of it’s kind. 12,500 people from 132 countries applied through a MICROSITE, and 16 contestants were chosen. Those chosen were flown to Puerto Rico to train with Survivorman Les Stroud and then marooned on a tropical, uninhabited island with only S4 Zoom Camera phones. The contestants lived on SOS Island for two weeks with limited food and shelter, and the audience could follow along and interact with them in two ways; via social media and through hour-long live broadcasts direct to Samsung’s Youtube page. Viewers also participated in Google hangouts with contestants and voted on their favorites using the microsite. After two weeks, the contestants left the island. Over the following six weeks, 12 x 10-minute challenge episodes were released in partnership with XBOX and Youtube. Episodes combined survival and technology, all integrating and utilizing the S4 Zoom. SOS Island created 4.3 billion ad impressions for Samsung; over 100,000 people voted on the contestants and 4000 user-generated videos were uploaded to Youtube referencing the show. SXM created a format that tied together online video, gaming, live broadcasting, and social media – all while showcasing the many innovative attributes of the S4 Zoom.