hands in media

Is Branded Content Better in Hands of Traditional Media?

This week, NBC announced that American Express sponsored, behind-the-scenes content would air instead of some commercials on hit shows “The Voice,” “Blindspot,” “Today” and “Late Night With Seth Meyers.” Viacom announced the formation of Velocity Content Network to “go beyond the standard commercial” and, lastly, Vice Media CEO Shane Smith made good on his plan to “f–k shit up,” because he believes Hollywood TV execs “don’t know what they are doing.”
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