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Diagnosis Stories

Client: Disney & Lilly
Format: Branded Entertainment
56 Million Impressions

Diagnosis Stories, Part 1: Brandon, Kaitlyn, and Marissa | Type 1 Diabetes | Spoonful
Diagnosis Stories, Part 2: Life Goes On | Type 1 Diabetes | Spoonful

Diagnosis Stories

Diagnosis Stories is a moving documentary series (4 x 5 minutes) produced with Disney and sponsored by Eli Lilly Diabetes Care. We traveled America tracking the journeys of four different families as they cope with and overcome the diagnosis of Type 1 diabetes in a family member. Diagnosis Stories was produced to provide emotional support and be a tool for families undergoing similar struggles. There is very little Eli Lilly branding in this series. Disney released the series across multiple platforms including web, cable, and mobile in 2011.